For around three
decades, Satnam Overseas’ basmati rice enjoys
the pride of presence amongst connoisseurs across the
world. Known for the consistency in quality and unique
attributes of its products, the company markets its
basmati under the “Kohinoor” brand.
Over the years, Satnam Overseas has emerged
as the dominant Indian player in the global
Basmati rice market. The company is firmly
established as the leader in the branded Basmati
rice segment with more than 35% share of
the Rs. 450 crores Indian market and is consistently
moving up the value chain in the global markets,
by marketing its products under its own brand.
Having established
its leadership in its core area of Basmati
rice, the company is now making a foray to
emerge as a leading foods company with a basket
of products for homes across the globe. The
company seeks to achieve this by introducing
premium value added food products both for
the domestic and global markets through its
“Kohinoor’ brand and leverage
its global distribution network.
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Indeed, Satnam Overseas is one of the few companies in India that has created a paradigm shift in its market by building a brand out of a commodity. |
The company’s flagship
brand, ‘Kohinoor’ enjoys excellent brand
equity both in Indian and global markets and is known
for its quality, aroma and flavour.
The company has a well established brand, fully automated state-of-the art manufacturing
facilities, global scale milling capacity, Food Research
Center, Uunmatched
locational advantage, backward integration for paddy
procurement and an excellent distribution network and retail
presence in India.
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