Since inception, Quality
and focus on research to understand the changing consumer
preferences and cater to their requirements is what drives
everybody at Satnam Overseas.
Quality has always been
the foremost consideration with the Company. Our Quality process
begins from the paddy procurement stage and continues till
the product finally reaches the consumer.
It is this eye for detail that underlines
Satnam Overseas’ commitment to product quality leading
to customer satisfaction. In fact, meeting quality specifications
has become a habit rather than a requirement at Satnam Overseas.
And helping it meet these qualifications are its state-of-the
art facilities.
The company’ rice-processing plants
in Punjab, Haryana and Delhi employ the latest in cutting-edge
technology and utilise the most advanced equipment. There
are sorting machines from Sortex of Japan, advanced de-stoning
and de-metalling machines, huskers, graders and polishing
lines, to name but a few.
Whether it is Basmati rice or Basmati based value
added products or agro-products that we deal in,
our commitment to provide the best Quality product
for our consumers remains primary.
The commitment to quality has resulted in the Company
getting the coveted ISO 9001:2000 Certification, the
first by an Indian rice company.
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An in-house state of the art Quality Control
Laboratory, that check the attributes of paddy and ensures
standardisation of quality, texture and colour of the Basmati
rice and allied products.
The Indian government has acknowledged Satnam
Overseas’ quality standards by granting it the IPQC
(In Process Quality Control), certification from Ministry
of Commerce, Government of India and also the HACCP Certification.
This commitment has helped us reach out to
global markets and compete with the best in the class.
Traceability of Product Offerings
In today’s competitive environment
and increasing consumer awareness, traceability of agro-products
has become an important parameter for marketing. Over the
last decade, the company has initiated steps to provide traceability
for its products. The company ensures this through strict
quality parameters from paddy procurement to production to
its products reaching the end consumers.
Procurement
Till date, the company could provide traceability
for its products from procurement in mandis (granaries, where
the harvest is stocked for sale) to the end product.
In May 2003, the company took the first step
towards backward integration. Satnam Overseas entered into
a contract farming agreement with Punjab Agro Industries Corporation
and Escorts Limited to procure 40,000 tonnes of traditional
basmati paddy direct from the farmers.
This step, first of its kind in India, will
enable the company to be present in the entire value chain
of basmati production cycle, will ensure consistency in quality
and will provide direct access to highest quality basmati
at pre-determined prices. The company intends to leverage
this for its “Kohinoor” brand and thereby reinforce
traceability of its basmati products.
The company intends to enter into more such
contract farming agreements, while continuing to procure basmati
paddy from existing sources. |
