The R&D Centre located at Murthal facility in Haryana is manned by a highly qualified team of food technologists, stylists and researchers.

Their work is supplemented by the marketing services department which provides them with critical information about the changing consumer preferences.

The main focus of the R&D Centre is to find out ways of increasing rice usage, find ways for innovative use of rice by-products like bran, husk, etc. and also research on new food categories targeted at the consumers.

The Centre is also well equipped to analyse new technologies available to increase production.